Onboarding

Ranla runs onboarding from product events, across six jobs.

Skip the day 1, day 3, day 7 drip. Ranla is the AI growth engineer. It builds onboarding automations that branch on product events, stop when someone activates, and share frequency caps with everything else it sends. The same events feed its other jobs: engineering, lifecycle email, paid advertising, search, AEO, and social.

Lifecycle email

Campaigns and automations from signup, activation, and billing events.

Engineering

Product events and conversion tracking as a pull request you review.

Social

Reddit threads found and replies drafted, ready for you to post.

Six jobs

What each job does for onboarding.

  • Engineering

    Adds the events each onboarding step waits for: email verified, teammate invited, first value reached.

    Product events →
  • Lifecycle email

    Builds the onboarding automation. Each step waits for a product event and stops when someone activates.

    Lifecycle email →
  • Paid advertising

    Syncs the not-yet-onboarded segment to Google Ads as a matched audience for a reminder campaign, created paused.

    Paid advertising →
  • AEO

    Tracks whether AI answer engines send new users to your setup guides, and drafts the pages that are missing.

    Search and AEO →
  • Social

    Finds Reddit threads from people stuck on setup and drafts replies for your approval.

    Social →
Automations

Each step waits for a product event

Welcome, verify, first-value nudge. Each step waits for an event or a timeout, then moves on. When someone activates, the rest of the sequence stops.

Email

Lifecycle and transactional email on one sending stack

Password resets, receipts, and the welcome sequence go out the same way and share one suppression list. You do not need a second provider for transactional mail. SMS steps run through your Twilio account.

Measurement

A holdout shows whether onboarding helped

Keep a holdout on big onboarding changes and read lift on activation and paid conversion, not open rate. Winners stay on as automations.

Platform

See how it shows up in the product.

Events · Conversions · Automations · Audiences · Analytics · Transactional · Paid advertising · Search & AEO · Social · MCP · Docs · All solutions · Pricing

Questions

Onboarding questions

What does Ranla do for onboarding?

Skip the day 1, day 3, day 7 drip. Ranla is the AI growth engineer. It builds onboarding automations that branch on product events, stop when someone activates, and share frequency caps with everything else it sends. The same events feed its other jobs: engineering, lifecycle email, paid advertising, search, AEO, and social.

How does Ranla work for onboarding?

Each step waits for a product event. Welcome, verify, first-value nudge. Each step waits for an event or a timeout, then moves on. When someone activates, the rest of the sequence stops.

Do I need another tool for onboarding?

Ranla does six jobs on one platform: engineering, lifecycle email, paid advertising, search, AEO, and social. Transactional email runs on the same sending stack. SMS uses your Twilio account; Google bills ad spend to you.