Lifecycle email
Lifecycle email is one of Ranla's six jobs. It writes campaigns and automations from what people do in your product, sends them from our own mail infrastructure, and measures each one against a holdout on the goal you named. Transactional mail shares the same stack and one suppression list.
Hey {{first_name}},
You signed up {{signed_up_at}} and stopped at {{last_incomplete_step}}. Last event I see is {{last_event}} on {{last_seen_at}}.
I finished that step. Your workspace is ready. Nothing left to configure.
If it's useful, pick up where you left off today.
One-off campaigns for onboarding, activation, and win-back, each with a holdout so you know what earned. Winners become always-on automations. Automations →
Password resets, receipts, and product mail on the same API and the same reputation. Transactional email →
When someone writes back, it classifies intent, drafts in your voice, and sends only above a confidence threshold. Replies inbox →
Every send holds back a slice of people. Lift is read on activation, paid conversion, or the goal you set, not on opens. Analytics →
Same product events, same conversion goals, same brand kit. The segment a campaign mails is the segment Google Ads matches.
Engineering → · Paid advertising → · Search and AEO → · Social →
2,000 most recent · 400/day · 15% holdout. Over your approval limit, so it waits.
Ranla waits here, not in your inbox.
Ranla writes the email, sets the ramp and the holdout, then does what your mode says. Draft leaves the send to you. Propose asks before each send. Autopilot sends inside the limits you set. Any audience over 5,000 people waits for your approval in every mode.
Questions
No. Email is one of the six jobs. Ranla owns the send path, so lifecycle and transactional mail share one API and one suppression list. It drafts and asks before it sends.
Yes. Transactional and lifecycle go out the same way. A marketing unsubscribe never blocks a password reset. See the transactional page for API and SDK examples.
No. Lifecycle and transactional mail go out on this stack. Paid, search, AEO, social, and engineering run here too. It is not an agent bolted onto mail you already send elsewhere.