Holdouts and reports against the goals you named on Conversions. Ranla compares treated people to a control that got nothing, on activation, paid conversion, or the outcome you set — not open rates.
Treated converted at 2.5× the holdout. Opens do not count.
312 skipped · 112 unsubscribed · 98 suppressed · 102 frequency cap
A share of every send is held back. You read the primary conversion goal and revenue against that control — not opens. If the mail does not move the outcome, it does not stay.
Outcome: activation. Holdout vs treated shows whether the email moved the number.
Funnel, attributed revenue, and treated vs holdout on one report. Campaigns that beat the control can promote; the ones that lose get dropped.
Ranla holds back a control group that gets nothing. You compare outcomes from your conversion goals (activation, paid conversion, a key action) against people who were not mailed, not vanity opens.
Campaigns that do not beat the control get dropped. Winners shape the next campaign and can be promoted into automations with your approval.
On Conversions. Name the primary goal there; Analytics reports lift against it.
Connect a GitHub repo, or analytics. Then talk in the agent window: templates, campaigns, automations. It still asks before it sends.