Conversions
Activation, paid conversion, a first key action: you define what winning is. Ranla uses the primary goal to decide what to draft, who to mail, which ads to keep, which pages to write, and whether a campaign earned the right to stay.
Campaigns, automations, and the agent optimize the primary goal. Holdouts prove whether a send moved it.
Exactly one goal is primary. Campaigns, automations, Google Ads, and the pages Ranla drafts aim at that outcome. Secondary goals still track, but they do not steal the judgment call.
Tie a goal to a product event, or to revenue from a checkout. Attribution windows keep the credit honest.
The daily scan and the plan calendar weigh work in every job against the primary goal, not open rate or clicks. Sends and ads that do not move it lose their slot.
Segments resolve against the same events goals use. Who has not activated is a live rule, not a CSV. Audiences →
Verified conversions on the primary goal go back to Google, so spend is judged on activation and revenue, not clicks. Paid advertising →
Treated converted at 2.5× the holdout. Opens do not count.
312 skipped · 112 unsubscribed · 98 suppressed · 102 frequency cap
Hold back a share of a campaign. You compare treated people to people who got nothing on the outcome you named, and the report says when a campaign lost.
Questions
Named outcomes that mean winning: activation, paid conversion, or a key product action. Exactly one goal is primary. Campaigns, automations, Google Ads, and the pages Ranla drafts all aim at it.
Conversions is what you optimize toward. Analytics is how you measure lift (holdouts and reports) against those goals. Opens do not count as winning.
Yes. Goals can be event-based or revenue-based, with attribution windows. Activity and attributed revenue show up next to the goals.