Campaigns

Prove what works before you automate it.

Ranla runs one-off sends first: who stalled, what to say, a small ramp, and a holdout. You read revenue and lift, then decide what goes always-on. See how it decides when to send.

Who it reaches

Audiences update from what people did in your product.

Signed up and never activated. Went quiet after day three. The list updates as your product changes.

Segment previewSigned up, never activated

signed_upexists
activated_atis empty
last_emailed_atmore than30 days ago

4,120people match right now

No CSV to maintain

Rules follow what people did in your product, so the audience stays current without you exporting and re-importing a list.

What it writes

Ranla drafts three angles and recommends one.

Drafts in your voice, recommends the strongest, and you can edit a line before it sends.

Finish their setup3 angles · 1 recommended

Angle A

Angle BRecommended

Angle C

Two steps left in your setup

You signed up last month and stopped at the integration step. It trips up almost everyone. Here is the two-minute version…

How it sends

Every send starts small, with a holdout that gets nothing.

Most engaged people first, not the full list. Five percent get nothing. Same caps on every send.

Send planWaiting on your approval

Audience: 4,120 people
First send: 400 today · most engaged first
Daily cap: 400 until the cohort is through
Holdout: 5% get nothing
Stops if: Complaints pass 0.1%

What it earned

You read revenue and lift against the holdout.

Pick activation, paid, or a key action. Compare everyone who got the email to the holdout that got nothing.

Finish their setupSent · 14 days

Recipients4,120

Delivered4,089

Opened1,842

Clicked412

Converted198

Revenue$3,690

Holdout206 held out · 1.9% converted anyway · treated 4.8% · 2.5× lift

Skipped312 · 112 unsubscribed · 98 suppressed · 102 frequency cap

Outcome: activation. Holdout vs treated shows whether the email moved the number.

Re: Still stuck on setup?[email protected] · 2m ago

Sam Park[email protected]

How much is the subscription after the trial? I want to upgrade but I'm not sure what plan fits a team of four.

Ranla read this as Pricing question · 91% sure

Needs you

Answering from your business brief and current plans. You require approval before any reply goes out.

Hi Sam —

Pro is $99/mo for up to 2,500 engaged users in the last 90 days, which should cover a team of four on a PLG product. Annual billing is 20% off.

Happy to walk through what counts as "engaged" if helpful.

— Alex

Send replyEdit draft

When they write back

Ranla reads replies and drafts answers in your voice.

A campaign that gets a “how much is this?” or a “pick for me” is working. Ranla reads every reply, drafts an answer, and ties it back to the send that started the thread.

That is more signal than an open rate — objections, buying intent, and churn risk all land in one place, and shape what gets sent next.

What's next

Campaigns that beat the holdout can become automations.

Beat the holdout and Ranla asks to promote it. See automations for what always-on looks like.

Approve or keep it a one-off

Approving turns the send into a trigger. Declining leaves it as a campaign you can run again or leave as proof that moment does not respond to email.