Ranla starts with campaigns because that is how you find out what works. What works becomes an automation that runs for every user who hits that moment from then on — and it will build the standard ones you never got around to, or fix the ones you already have.
A one-off send to a stalled cohort is a test with a real result. When that result beats the control group, Ranla asks to turn it into a trigger. See how it runs the week and how campaigns work from segment to holdout.
Automations are the ones that compound, so they are also the ones worth being careful about. Ranla will not promote a campaign on open rates — it promotes on the gap between the people who got the email and the people who got nothing.
Approving turns the send into a trigger. Declining leaves it as a campaign you can send again by hand.
A visual canvas with the trigger, the wait, the condition, and the email — same editor you would use if you built it yourself.
These are the automations every PLG company means to build and most never finish. You can ask Ranla for any of them directly, or wait for it to notice the gap and offer.
| Name | Status | Trigger | Updated |
|---|---|---|---|
Finish their setup Promoted from campaign | active | user.signed_up | Today |
Welcome sequence | active | user.signed_up | Mar 12 |
Trial ending soon | active | trial.ends_at | Feb 28 |
Quiet account check-in | paused | usage.dropped | Jan 14 |
Win-back | draft | subscription.cancelled | — |
A welcome sequence written before half your product existed still describes the old one. Two automations firing on triggers that overlap send the same person two emails in a day. Both show up when something is actually reading them.
Suggestions come as changes you approve, not edits that appear one morning.
Your automations, your campaigns, and Ranla's own sends share a single count per person. An automation that fired yesterday is why a campaign holds off today.
Every send limit in your dashboard applies to automations exactly as it applies to a campaign.
Automations fire on events, not on a send list — so you follow one person at a time. Who entered, which step they are on, and whether they converted.
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